# Grandmalytics

> Grandmalytics is a privacy-focused web analytics platform and Google Analytics alternative that lets you ask questions about your website traffic in plain English. Built for individuals and small businesses. Free plan available, Pro at £5/month, Business at £19/month. Under 5 KB script, no cookies, GDPR compliant. Features visual point-and-click event tracking (no code), conversational AI insights, and a drag-and-drop dashboard. Made in the UK 🇬🇧 by Pixel Takeaway Limited.

## Core Pillars

- **Custom Event Tracking**: Point and click on any element in the visual editor to track it as a custom event — clicks, page visits, or scroll depth. No coding required.
- **Straightforward Dashboard**: Drag-and-drop metric tiles, role-based views (designer, developer, marketer, manager), beginner and professional modes. No gobbledygook.
- **Conversational UI**: Ask about your analytics in plain English instead of navigating complex dashboards and filters. Grandma tells you like it is.

## Additional Features

- **Page View Analytics**: Track page views, unique visitors, bounce rate, sessions per visitor, and average time on page.
- **Scroll Depth Tracking**: See how far visitors scroll with visual depth milestones at 25%, 50%, 75%, and 100%.
- **Device, Browser & Country Breakdown**: See which devices, browsers, and countries your visitors come from.
- **Conversion Goals**: Define goals based on page visits, element clicks, or scroll depth to measure what matters.
- **Traffic Sources**: See referral sources, UTM parameters, and how visitors find your site.
- **Works Everywhere**: A single script tag works on any website — WordPress, Shopify, static sites, SPAs, and more.
- **One-Line Setup**: Copy one `<script>` tag to your site. No build tools, no dependencies. Setup in under 2 minutes.
- **Lightweight**: Client-side script is under 5 KB with no external dependencies.
- **Privacy-Friendly**: No cookies for tracking, no personal data collection. GDPR compliant, ICO registered, Cyber Essentials certified.

## How We Compare

Grandmalytics stands out from competitors like Google Analytics, Mixpanel, Adobe Analytics, Plausible, Fathom, and Hotjar:

- **Ask questions in plain English**: Only Grandmalytics lets you ask about your data conversationally.
- **Visual event tracking**: Point-and-click editor for custom event setup — no coding needed.
- **Visual scroll depth tracker**: Pick a scroll point on your live site to track — no competitors offer this.
- **Free tier**: Generous free plan — no trial expiry.
- **Transparent pricing**: Public pricing, no sales calls required.
- **No minimum contract**: Cancel anytime, no annual lock-in.
- **Fast setup**: Under 2 minutes vs hours for enterprise tools.
- **Lightweight script**: Under 5 KB vs 70–120 KB for competitors.
- **Made in UK 🇬🇧**: Built and hosted in the United Kingdom.

## Pricing

- **Free** — £0/month: 1 website, 1,000 page views/month, 5 custom events, real-time analytics, conversion goals
- **Pro** — £5/month: 5 websites, 50,000 page views/month, unlimited custom events, everything in Free
- **Business** — £19/month: Unlimited websites, unlimited page views/month, priority support, everything in Pro

Cancel anytime. No questions asked.

## How It Works

1. **Add Your Site** — Register your website URL and paste the provided script tag into your HTML.
2. **View Analytics** — See page views, unique visitors, bounce rate, scroll depth, and time on page on your websites page.
3. **Ask Questions** — Ask about your data in plain English to get instant answers.
4. **Track Custom Events** — Use the visual editor to select elements, page visits, or scroll depth points for tracking.
5. **Measure Results** — Monitor conversions and goal completions to make data-driven decisions.

## Blog

- [What your bounce rate is actually telling you](https://grandmalytics.com/blog/what-bounce-rate-actually-means.html) — What a bounce really is, when a high bounce rate is fine, and how to pair it with scroll depth.
- [Scroll depth tracking: the metric you're ignoring](https://grandmalytics.com/blog/scroll-depth-tracking-guide.html) — Why page views alone are misleading and how scroll depth data informs layout decisions.
- [UTM parameters explained in 5 minutes](https://grandmalytics.com/blog/utm-parameters-explained.html) — What each parameter does, a naming convention that scales, and common mistakes to avoid.
- [How to set up conversion goals that actually matter](https://grandmalytics.com/blog/conversion-goals-that-matter.html) — Choosing what to track, avoiding vanity metrics, and reading goal completion rates.
- [Privacy-friendly analytics: what it means and why it matters](https://grandmalytics.com/blog/privacy-friendly-analytics.html) — Cookies vs cookieless, what GDPR requires, and the real cost of consent banners.
- [Ad platform conversion APIs: a practical guide](https://grandmalytics.com/blog/api-conversion-tracking.html) — How to send conversion data to LinkedIn CAPI, Meta CAPI, Google Ads, and TikTok Events API from your server. Practical examples, common pitfalls, and verification steps.

## Getting Started

Visit [grandmalytics.com](https://grandmalytics.com) to create a free account and start tracking.